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A Guide to Employer Branding: How to Attract and Retain Top Tech Talent

From Strategy to Execution

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About the eBook

Building a funnel of active and passive tech candidates requires a robust employer brand; one which is deliberate, data-driven and continually tended to. Given the unique challenges organizations face in trying to attract technologists, many of whom are in high demand, employer branding is an increasingly crucial differentiating factor in a candidate’s decision.

Download this Dice eBook, in which you can gain exclusive insight and data to help you develop, maintain and measure your employer brand, including how to:

  • Shape your employer brand strategy
  • Understand technologists and develop candidate personas
  • Execute on your strategy at each stage in the candidate journey
  • Measure your employer brand and adjust
Get access to this Dice eBook and make your employer branding an indispensable tool for hiring top-tier technologists. 

Are you a recruiter hiring on behalf of an organization? Check out Dice's Guide to Building Reputation to Win Candidates' Trust for strategies specific to individual recruiters.