Building a funnel of active and passive tech candidates for the organizations you represent requires a robust brand; one which is deliberate, data-driven and nurtured. Historically, "employer brand" has only referred to the brand of the organizations looking to hire and retain staff, but your brand as a recruiter is just as important.

In an ultra-competitive tech hiring landscape, brand reputation is proving to be an increasingly crucial differentiating factor in a technologists' decision to work with you and/or your organization and ultimately, to accept a job offer. In this eBook you'll learn how to:

• Develop and enhance your personal brand as a recruiter (as well as your agency or organization's brand with technologists) 
• Use personas to better understand and connect with technologists 
  
• Transform passive candidates into accepted offers